We specialise in creating strategies and handling marketing projects for the real estate industry.
The combination of many years of experience, precise market knowledge and in-depth knowledge means that we offer unique solutions and high effectiveness in achieving image and sales targets for developers, condo industry, apart hotels and hotels.
Blue Ocean Media advertising agency has almost 20 years of experience in real estate marketing.
We create and implement comprehensive and integrated communication, aimed at implementation of sales and image concepts.
For many years we have been working with developers and investors from condo apartments and aparthotels sectors, supporting them often as early as at the investment planning stage, through market launch to sale.
We design and implement activities in the field of digital, market analysis and print advertising.
We work with the best and most experienced project and account managers, graphic designers, copywriters and webmasters, who create and implement communication strategies as well as innovative marketing solutions, so that each of our Clients achieve sales success.
From the ocean of information and data, we can pick out those that will help your company, not only to establish a permanent presence on the Internet, but also to arouse the interest of potential customers and make them choose your brand.
Thanks to our precisely planned media activities and many years of experience, we can select our strategy in such a way that every investment marketed in the real estate sector gains a chance of sales success.
We specialise in the creation and handling of marketing strategies related to the launch of property development and condo developments and the creation of the image of residential and investment brands.
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“A brand is not the product you sell, it’s the reputation you earn”– David Ogilvy, founder of advertising theory.
A recognisable and consistent visual identity for your investment is the key to the many minds of your potential client.
We will design a logo perfectly suited to your investment that will be remembered and will set your investment apart from others.
Your logo will be a guarantee of security because good branding gives a sense of belonging and loyalty to a familiar brand.
Coming up with a catchy, easy to remember and positively associated name for a development, hotel, or condo flat plays a significant role in your potential client’s choices.
Our team will find a name that perfectly combines personal preferences with specialist knowledge of market psychology.
Remember that a good name sets all well-known brands or products apart.
Every investor should know their strengths and weaknesses.
A properly conducted SEO audit allows you to see what is limiting your investment in gaining high visibility, frequent “click-throughs” in search engines and, consequently, popularity among those searching for your industry’s services.
With our help, you will understand your site’s capabilities and how we can work together to increase Page Rank and Link Popularity, which translates directly into client acquisition and increased sales and rentals.
Why the client will choose your offer?
The positioning of an investment refers to the unique value it offers to the client and induces them to select your offer.
It is a vital part of the marketing strategy and is created to establish why the client prefers a certain brand over others.
Positioning takes place, in fact, in the mind of the client, who needs to be reached to convince them that your investment, condo flat or hotel is unique and worth trusting.
Building brand positioning and trust is a process based on staying true to your stated values, which become valuable to your clients.
To date, we have planned and implemented hundreds of online media campaigns using a variety of media channels, tools and personalised strategies.
Thanks to the experience we have gained over the years, we know how to promote residential developments effectively and how to attract quality leads for condo developments. Our campaigns in the online space are effective and deliver the expected results.
Every so often, all it takes is one accurate search to succeed.
Thanks to our optimised search engine campaign, your advertisement will flawlessly reach people interested in your offer.
To this end, we use all our experience, competence and extensive knowledge of the Polish property market.
The type of campaign is chosen based on the advertising objectives, the brand strategy and the target group to be reached.
Google Ads
We are a Google Ads Partner, which means that in addition to meeting the strict criteria for partnership, we are on the list of the top 3% of participating companies in the country, which is updated annually.
We have a team of specialists working for your success, and we aim to deliver the best service in the form of valuable traffic and leads in the property industry. This is why our search engine campaigns are particularly valued by developers and the apart condo and apart hotel industries.
With our help, you can effectively promote your investments or services to Google’s vast network of now beyond 3 billion active users worldwide.
Microsoft Ads
The Bing search engine is owned by Microsoft and has its advertising system. It is the default internet search engine on computers with Windows installed.
Advertising in Microsoft Ads now offers the opportunity to reach up to 10% of customers in Poland who do not use Google.
The platform only made ad targeting available for Poland in early 2022 and is gaining popularity.
By using a campaign in Microsoft Ads, we reach clients that the competition has not yet managed to reach.
Performance campaigns are particularly appreciated by our clients as they provide excellent support for sales of flats and condo developments by delivering valuable leads.
Experience, marketing expertise and knowledge of the real estate market determine our magnificent results and extensive cooperation with the most well-known brands in the residential, apart hotel and condo hotel industry.
E-mail marketing
Nowadays, online marketing is an essential part of the promotion of any company and any brand, with the aim of reaching interested clients with its offer.
E-mail marketing as an advertising tool allows you to effectively achieve your marketing and sales targets.
This type of advertising is one of the more effective advertising activities of the marketing strategy.
We carry out mailing dispatches to proven B2C and B2B mailing databases. We create audience profiles, segment, and optimise campaigns.
Our actions achieve high conversion rates, so they are an exceptional solution wherever the sales process does not allow a product to be purchased online.
We provide contacts for people interested in buying a flat or investing in a property.
All emailing campaigns are demographically and geographically targeted. We also select user segments by analysing their purchasing behaviour and preferences.
Display campaigns–short advertising, long-lasting effect
We use different types of targeting to implement online banner campaigns. We broadcast campaigns by reaching users through contextual targeting, i.e. we select broadcast locations according to the message and subject.
Another effective and proven targeting method is the behavioural approach, i.e. according to users’ interests and purchase intentions.
We implement banner campaigns using the Google Display Network, programmatic and direct actions.
Digital audio and video campaigns
The list of advantages of digital audio and video campaigns is long and leaves no illusion that they can effectively build brand awareness and strengthen brand image, and effectively influence investment sales.
For our real estate clients, we plan and successfully implement audio campaigns on online radio or apps such as Spotify, as well as numerous video campaigns, depending on their needs and budget.
We effectively increase reach to engaged audiences by adding audio and video channels to digital campaigns.
We offer advertising on YouTube, IPLA, online radio and podcasts, among others.
Social media campaigns
Social media marketing is a series of, often complex, marketing activities designed to promote a brand and also build a community around it.
Our team will create a credible and impactful campaign for you, thanks to a coordinated marketing strategy, knowledge of the property market and the ability, gained over the years, to become proficient in popular advertising systems, such as Meta, Twitter, LinkedIn Ads, YouTube (Google Ads) or Instagram Ads.
Our priority is to offer comprehensive solutions that support the objectives of each campaign. That is why we have a talented team of developers, UX designers and analysts in our structures.
A well-designed and functioning website is the best showcase for your business and offerings.
Thoughtfully designed pages, tailored to users’ needs, allow them to quickly find all the information they need.
Advanced search engine modules and forms and maps are just some elements of almost every website we create.
Every website we build is adapted for display on mobile devices (responsive) and optimised for SEO.
We create innovative concepts and new functions and software for projects.
In addition to complex websites, our developers quickly and thoroughly prepare responsive landing pages that effectively collect leads and support sales.
Thoroughly developed landing pages allow the acquisition of leads to finalise the campaign objective, which in most cases, will be the acquisition of a new client.
A CMS (Content Management System) is a system for the construction and management of websites, particularly those containing a large amount of moderation or regularly updated information or offers.
Thanks to the CMS, the sites we create can also be operated by people without technical or programming skills.
The CMS is an essential tool with which to manage and update the content of a website according to your needs.
The CMS will allow for easy, intuitive updating of data and information or the presentation of new investment locations and the expansion and maintenance of the website.
Our knowledge of the real estate industry is a tremendous asset when it becomes necessary to use systems dedicated to developers for day-to-day work.
Our many years of experience means that we are very familiar with the most commonly used CRM systems, such as VOX Developer or ASARI.
We know how to integrate smoothly with a CRM system so that every developer can sell more efficiently, faster and on a larger scale.
Buying a domain is a fundamental and also crucial decision affecting your online presence.
The domain also plays an important image and marketing role, positions the site and should be easily remembered by users.
We help you choose the most effective domains, check their availability and help you buy them.
For the convenience of your projects, we also help you purchase fast and secure servers.
We design advertising campaigns for the real estate sector.
We have a great workshop and a lot of creativity, so we effectively invent, create and improve.
Our ideas have translated into business results for countless developer brands and dozens of condos and apart hotel investment projects. We have been reliably operating for almost 20 years.
The unique and inimitable creation of your advertisement is the most valuable thing we can do to spread your brand and raise the profile of your investment.
We are a team that successfully creates distinctive projects.
Every creation we make is the result of a well-thought-out and meticulously planned process that is intended to result in image and sales success for our client.
Every brand has a story to tell.
Our talented graphic designers will create the perfect logo that reflects both the nature of the investment or service, presents its values, is easily recognisable but also stands out from the competition.
To maintain security and repeatability of the brand image, tools are also needed in the form of the creation of a brand book, to ensure a consistent visual identity.
It will include all guidelines for the correct use of the logo to brand the investments themselves and any materials.
The logo and brand book developed by our agency guarantee a consistent image for your company.
Key visual, which is the brand’s main and reproduced graphic element repeated in advertising materials and communication media, is key to maintaining the security of visual brand consistency.
By entrusting us with its execution, you can count on the individual treatment of your brand and the greatest attention to detail that influences the evocation of the right emotions in the audience you want to reach.
Well-prepared key visuals will draw the attention of a potential buyer or guest of a flat or apart hotel to your exceptional attention to all the components of your advertisement and will induce them to choose your offer.
A new development requires a perfect and interesting presentation.
This is why it is so important to prepare photorealistic visualisations of the architecture and interiors and surroundings.
Thanks to modern technology and masterful workmanship, we give real shapes to objects that do not yet exist–houses, buildings, estates and as yet unfinished developments.
We will make it easy for your client to imagine themselves and their family in their new home or holiday destination.
With the 3D card, you will show your client a flat or a whole house in a realistic and compact form with its technical parameters, as well as the features of the investment.
We will present the interior in a sample arrangement so that the client can see how they can use or design the space according to their preferences.
We also create virtual walks on request.
We are aware that each medium and advertising format requires an entirely different approach to advertising design. An animated banner, a static FB ad or a mailing needs to be graphically consistent, yet different.
We know what creative elements to use to make them most effective.
That is why we carefully analyse the media assumptions, objectives, target group and many other aspects of the planned advertising activities before starting work.
Our excellent knowledge of effective and meaningful marketing strategies in the real estate sector and our proficiency in creating them ensure that the advertising we create delivers the desired results.
With HTML5 technology, we create dynamic (animated) and highly visible web creations, i.e. display adverts.
The adverts we create are characterised by lightness of message, perfection of execution and originality because we know exactly how to design and optimise each ad to make it most effective.
Designing effective email marketing creations is a unique skill. An aesthetically pleasing presentation that achieves campaign objectives requires not only a creative approach, but also an understanding of media mechanisms, industry nuances and brand and product knowledge.
Our team of creative graphic designers and copywriters have all these qualities to make your advertising unique and innovative.
Our many years of experience in the property development and condo industry, results in unique emailing designs and extraordinary effectiveness, tailored to the expectations of the audience.
We are currently at the forefront of email marketing wizardry in the property development, condo flat and apart hotel industry.
We are constantly keeping up with new trends in the property market, knowing that they play an important role in targeting the audience you care about most.
Printed materials alongside digital tools continue to be the promotional instrument of choice among many real estate companies.
When designing these types of creations, we pay particular attention to ensuring that every element is carefully selected, refined and captures the attention of the audience. All the designs we prepare are ready to be printed to the printer’s specifications.
Modern printed materials are an important element of sales support. Customers visiting housing sales offices or meeting with advisers are given advertising material to take with them.
Flyers, catalogues, company document folders or gadgets with logos are tools to make our offer memorable.
Many developers or entrepreneurs in the condo and apart hotel industry are turning to more visible forms of advertising their developments, such as large-scale outdoor and outdoor advertising.
A well-executed project, together with the right choice of advertising medium, increases the prestige of the investment, brings its appearance closer and encourages people to look for more information about the flats, condos or apart hotels on offer.
The graphic designs of large-format outdoor advertisements are closely matched to the location, type, and conditions of exposure and the scope and scale of their visibility.
Looking after your image on social media and your website are key to creating a good corporate image and in gaining new clients.
This requires the right analytical and digital tools, a thorough knowledge of the industry’s behaviour, habits and market psychology, and the time to plan your online presence correctly.
Valuable communication with your existing and potential customers is the hallmark of any residential development, condo flat or hotel, and is designed to help them decide to buy or rent a property or spend a holiday in your property.
Our team provides a comprehensive and professional service for both websites and social media to build and maintain a good connection with your audience.
Social media is a great place for any business or investment, from which you are highly visible to a multi-million-strong user base.
By running your social media correctly, any audience can become your potential client.
We will help you to develop a communication strategy and publish content that reaches a wide audience, despite the numerous competitors in the property market.
The company’s fun page will be a promoter of your brand image and awareness, which translates directly into sales success.
We will focus on building client relationships, constructing communication principles, attracting new buyers and increasing sales by creating a reliable and responsible image of your investment.
Our team has in-depth knowledge of the market and socio-social behaviour and is constantly analysing data that influences the mechanism by which your social media audience makes choices.
We plan and publish interesting content and graphics, keep up to date with your social media activity, manage crises and continuously measure and optimise the results of our advertising efforts.
If you care about the efficiency and effectiveness of your website, benefit from our expertise and experience.
We offer services related to the administration, maintenance, updating and monitoring of websites.
We create search engine optimised texts and take care of the ongoing development of the website, its interface and content according to the client’s instructions.
Furthermore, we build page reach, knowing that the purpose of your website is to generate profits and build customer relationships.
Not only that, but we are distinguished by our reliable approach to the projects entrusted to us, and the websites we handle have appealing content and always up-to-date information.
Valuable content with a lot of knowledge attracts potential customers to the site who are seeking information, builds the image, and influences the better positioning of the site in search engines.
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